The coming of July brings with it heat as well as bold, bright colors to our NYC studio. Our July collection debuts on the 8th with an array of yellows, oranges and hot pink flowers. We were inspired by the annuals blooming around the parks of Manhattan while creating these iconic looks. Keeping with our modern and compact style we added gift selections in a variety of colors, each with at least one bright hue to tie them to our bright summer theme.
A sneak peek at the colors and varietals coming soon in our July 2015 Collection
Texture is key in this month's collection. We strove to add items like thistle, safflower and gloriosa; varietals that steer clear from predictable lines. These textured varietals lend to a lush garden feel and are reminiscent of colorful mosaic tiles. Keeping in mind the season sunflowers, dahlias and celosia are prominently featured throughout the collection. These seasonal flowers are at the height of production over July and August making them hot sellers in the local market.
Take a look around the collection for new styles and let us show us some of your favorite summer flowers by mentioning @bigappleflorist in your summer Instagrams!